I wake up early. I get my camera, tripod, raincoat. I go to the Rotunda. Dawn, drizzle, sidelight coming over the mountain. Wonderful luck.
Our second year doing the Destinations Report for University Career Services.
In the natural world (of which you are a part), mimicry is used as a disguise, like a frog blending into the undergrowth. You’re that sad kid sitting against the wall at the playground, leaning against the cinderblocks, trying to look like cinderblocks. The same sad kid 10 years later trying to disappear into the back of the gym at the dance. The same kid hoping he/she looks sufficiently like the other kids that the teacher won’t call on him/her. Maybe you look like a desk!
Good news, no one cares anymore!
You’re shy and you want your company to look like the other companies. We no longer accept this as reasonable, grow up. We fully support you. Be styling, brave, full of fury! Be surprisingly different. We all know what a brand is, but if we all have the same brand, we can’t tell our horses apart.
This admonishment is especially targeted at those of you in supposedly conservative fields, biotech/pharma, software, financial. That means it is doubly important for you to look different. If your logo has anything that looks swooshy, we should talk right away.
We created a lot of materials for Phthisis over the years. We tie together their packaging, logo, illustration, photography, animation, and website. It’s not difficult, but it requires vigilance; variation in look and feel will rapidly diminish your hard work. Stay on brand!
We started working with University Career Services when one of our clients from McIntire School of Commerce migrated over there. Thanks for remembering us!
We did the photography for this piece as well, great fun stomping around Grounds shooting cool architecture. It’s also a joy to have so much input onÂ a project. Thanks Career Services!
A postcard for the Millcreek office of Charlottesville Family Medicine. We sent this to 5000 people in a one mile radius of the office. Crazy pinpoint accuracy.
A Major Search Engine Test
Search Engine Optimization (SEO) is a black art. All practitioners of this are charlatans, con-men, and soothsayers. That’s my stance, and yet there must be some way to game the system, some way to buy a little rank.
Maybe, maybe not.
Here’s my test. Optipop does graphic design, web design, and video. The new predictive search function in Google makes guesses as you type. Each letter getting you closer to the truth, uh, your search result. What if those letters occur with spaces, as if you were spelling them? Let’s see what happens, given the title of this post. I’ll post a graph later if the results over time seem interesting.